o A financial manager is responsible for providing financial advice and support to clients and colleagues to enable them to make sound business decisions. Specific settings vary enormously and include both public and private sector organisations, such as multinational corporations, retailers, financial institutions, NHS trusts, charities, small manufacturing companies and universities.
o Financial considerations are at the root of all major business decisions. Clear budgetary planning is essential for future planning, both short and long term, and companies need to know the financial implications of any decision before proceeding. In addition, care must be taken to ensure that financial practices are in line with all statutory legislation and regulations.
o Financial managers may also be known as financial analysts or business analysts.
o Typical work activities
o The roles of financial managers vary significantly. The generic nature of the job title can be misleading and job descriptions should be scrutinised carefully as the level and scope of the responsibilities involved in any role coming under the banner of financial management can differ enormously. In larger companies, for instance, the role is more concerned with strategic analysis; in smaller organisations, a financial manager may be responsible for the collection and preparation of accounts.
o Typical activities include:
o providing and interpreting financial information;
o monitoring and interpreting cash flows and predicting future trends;
o analysing change and advising accordingly;
o formulating strategic and long-term business plans;
o researching and reporting on factors influencing business performance;
o analysing competitors and market trends;
o developing financial management mechanisms that minimise financial risk;
o conducting reviews and evaluations for cost-reduction opportunities;
o managing a company's financial accounting, monitoring and reporting systems;
o liaising with auditors to ensure annual monitoring is carried out;
o developing external relationships with appropriate contacts e.g. auditors, solicitors, bankers and statutory organisations such as the Inland Revenue;
o producing accurate financial reports to specific deadlines;
o managing budgets;
o arranging new sources of finance for a company's debt facilities;
o supervising staff;
o keeping abreast of changes in financial regulations and legislation.
o Marketing executive
o Job description and activities
o On this page…
o Job description
o Marketing executives are involved in developing marketing campaigns that promote a product, service or idea. The role includes planning, advertising, public relations, organising events, product development, distribution, sponsorship and research. The work is often challenging, varied and exciting.
o The responsibilities of a marketing executive will vary, depending on the size of the organisation and sector, and whether the focus is on selling a product or service or raising awareness of an issue that affects the public.
o As many organisations have marketing departments, marketing executives can be found in both the private and public sectors, from the financial, retailing and media industries to voluntary and public sector organisations.
o Marketing executives may also be known as marketing officers or coordinators.
o Typical work activities
o Marketing executives contribute to and develop integrated marketing campaigns. Tasks typically involve:
o liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers and partner organisations;
o communicating with target audiences and managing customer relationships;
o sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications) or on the radio (depending on the organisation and the campaign);
o managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs;
o writing and proofreading copy;
o liaising with designers and printers;
o organising photo shoots;
o arranging for the effective distribution of marketing materials;
o maintaining and updating customer databases;
o organising and attending events such as conferences, seminars, receptions and exhibitions;
o sourcing and securing sponsorship;
o conducting market research such as customer questionnaires and focus groups;
o contributing to and developing marketing plans and strategies;
o managing budgets;
o evaluating marketing campaigns;
o monitoring competitor activity;
o supporting the marketing manager and other colleagues.